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Media Kit and Brand Assets

About Mobivity

Mobivity provides a platform for intelligent and personalized marketing in the real world. Real world customer activity in national restaurants, retailers, and personal care brands is difficult to track and connect to digital actions. Mobivity leverages detailed purchase data and communications platforms to improve business results by understanding, predicting, and influencing consumer behavior. We drive better actions and inform decisions by connecting point of sale outcomes to the events and influences that caused them.


Partial Client List

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About Mobivity's SmartSuite

Mobivity's SmartSuite of products unlocks valuable POS and mobile data to help transform customer transactions into actionable and attributable marketing insights. Our technology provides transactional data, in real-time, that uncovers market-basket information and attributes both online and traditional promotions.

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SmartMessenger

Mobivity’s SmartMessenger platform transforms standard SMS messaging into a data-driven marketing medium. SmartMessenger tracks and measures offer effectiveness at a more granular level than anything available in the industry, allowing clients to create smarter offers and drive higher redemption rates.


SmartReceipt

SmartReceipt unlocks the power of transactional data to create relevant and timely customer messages. Both clients and agencies are using SmartReceipt to drive better results and make decisions around offers, promotions, and customer engagement through the medium of the printed receipt.


SmartAnalytics

SmartAnalytics is a POS-independent platform that allows brands, agencies, and franchisees to quickly and easily unlock key sales data, in real-time. Customers’ expectations are changing and marketing today means being more relevant, more timely, and more aware of what’s working and what isn’t. SmartAnalytics unlocks the transaction data gathered by SmartReceipt, and transforms it into actionable reporting from the basket level through full organizations.


SmartScore

Typically, marketing focuses its attention on engaging the customer and trying to change their buying behavior. SmartScore allows clients to begin including, and rewarding, employee behavior as a key method to effect customer behavior and drive more revenue. By focusing on small changes - upsizing drinks, adding desserts, and promoting limited time offers - employees can have a dramatic impact on sales.

Management Team


Dennis Becker Chief Executive Officer

With more than a decade of experience building, financing, and acquiring enterprises redefining the way technology and business interact, Dennis Becker leads Mobivity’s vision of bringing businesses more customers, more often through disruptive technologies. An inventor of several patents, Becker’s background also includes awards as founder of Frontieric Corporation and CEO of Bexel Technologies. Prior to Mobivity, Dennis studied Computer Science at the University of Oregon and served in the USAF.


Christopher Meinerz Chief Financial Officer

Prior to joining Mobivity, Meinerz served as Chief Financial Officer (CFO) and Chief Compliance Officer (CCO) at Spindle, Inc., an innovator of mobile commerce solutions for financial services providers and consumer-facing merchants. In this capacity, he was responsible for the company’s financial planning, treasury management, and compliancy activities. Meinerz previously served as CFO and CCO at Next Generation Insurance Group (NGI), a national specialty insurance marketing firm located in Phoenix, AZ. Before his tenure at NGI, Meinerz was Executive Vice President of Finance and Treasury for DDi Corp., an Anaheim, CA-based provider of circuit board engineering and manufacturing services. In addition, he served as Global Vice President of Finance for eTelecare of Scottsdale, AZ, where he successfully helped launch that company’s initial public offering in 2007 and ultimately its sale to Stream International in 2009 for $300 million. Meinerz is a graduate of the University of Wisconsin with degrees in accounting and finance and is a Certified Public Accountant. He began his career in public accounting with BDO Seidman in Chicago, IL, and Grant Thornton in Madison, WI.


Alek Zdziarski Chief Technology Officer

Alek Zdziarski comes to Mobivity with more than 15 years of experience leading products and platforms, mostly in the mobile marketing space. He has a track record of building successful SaaS, online and mobile products on a global scale and has held multiple executive roles in high growth companies. As Chief Technology Officer, he is responsible for driving innovation and delivery of the Mobivity product set.

Before joining Mobivity, Alek held similar roles at mGage and Outspoken where he managed global product offerings focused on mobile engagement. He has successfully exited two startups of his own and held roles with Dimension Data and Cisco Systems earlier in his career. He holds an MBA degree from Henley Business School, a Bachelor’s in Electronic Engineering and a Master’s in Engineering specializing in Software and Telecommunications from Wits University, South Africa.


Deena McKinley Chief Experience Officer

Deena McKinley spent over fifteen years in marketing and advertising. Prior to joining Mobivity, Deena was Chief Client Officer at Zimmerman Advertising, Omnicom’s Retail Agency, where she worked with major QSR, fast-casual, casual dining, and general retail brands with nearly 10,000 individual locations, various franchisees and co-op groups, and managed key client relationships at the executive level. Deena also led the Papa John’s International business and relationship for almost ten years as the key client contact, providing strategic direction, brand positioning, and leading agency integration efforts for all omnichannel advertising campaigns. Earlier in her career, Deena was a Regional Marketing Director at Papa John’s International, working with over twenty markets, 100 operators, and seven agencies to align national strategies at the local market level. Deena holds a Bachelor of Arts in English and a Master of English Education from the University of Florida.


Corey O’Donnell Senior Vice President, Marketing

Corey has spent more than 20 years leading marketing, sales, and product innovation for enterprise-focused software and technology solutions. As Senior Vice President of Marketing for Mobivity, Corey is responsible for all aspects of the strategy, positioning, and communications for the Mobivity platform which is designed to provide intelligent & personalized marketing in the real world. Prior to joining Mobivity, Corey served as the Vice President of Marketing for Yodle where he spearheaded the creation and strategy of their Centermark platform. Centermark’s success helping network businesses unify, scale, and optimize their marketing performance ultimately drove Yodle’s acquisition by web.com in 2016. Corey has an intense passion for predicting the future of technology and the impact it has on our lives both at home and at work. Originally from Massachusetts, he now resides in South Florida; though the most common place you’ll find him is on a plane.


Mark Armstrong Senior Vice President, Sales & Client Services

Mark has over 20 years of experience building and leading successful sales organizations for innovative SaaS companies. As Senior Vice President of Sales for Mobivity, Mark is focused on building and nurturing a pipeline of corporate and franchise brands that benefit from providing their customers with intelligent and personalized marketing. Prior to joining the Mobivity team, Mark was a leader at ASAP Software (Acquired by Dell), Microsoft, and Terralever. Most recently, Mark served as Sales Director and Vice President of Brand Networks for Yodle, a local marketing optimization company that pioneered Centermark. The Centermark platform helped franchise and network brands to create a more coordinated marketing strategy system wide. Yodle was acquired by web.com in 2016. When not on a client call or prospecting around the country, Mark can most likely be found on the tennis court.


Jamil Abou Saleh, PhD Senior Vice President, Marketing

Jamil comes to Mobivity with extensive expertise in Data Science, Analytics, and Business Intelligence. Prior to joining Mobivity, Jamil built the Big Data ecosystem and Data Science presence within Loblaw, the largest retailer in Canada. Jamil led a team of data scientists and business intelligence developers who built frameworks to structure and process millions of transactional and pricing records for millions of Canadians and hundreds of Click & Collect (online grocery shopping) stores.

Jamil has a PhD & Masters of Applied Sciences in Computer Engineering, Center of Pattern Analysis and Machine Intelligence, from the University of Waterloo. He has exceptional retail experience in many machine learning concepts and tools, and worked across the board of data manipulation, visualization, and statistical analysis toolsets. He has built and worked with talented data science teams across the full stack of modern technologies including the Hadoop ecosystem and the AWS framework.

Media Contacts


Corey O’Donnell Senior Vice President, Marketing

corey.odonnell@mobivity.com • (877) 282-7660

Logo Usage

Mobivity's branding is primarily comprised of our wordmark. When you're using the logo with other graphic elements, please make sure you give our logo a little breathing room. Please follow the guidelines below when using our logo.

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Respecting the Safe Area

When reproducing our logo, there should be safe space equal to the height of the letter m on all sides. It's important to keep all other imagery and text outside of this safe space.


In Living Color

While Mobivity Green will always be our favorite color, it doesn't work on all backgrounds. If green is not the best option, the Mobivity logo should always be used in our black or white.

Colors

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